Native macOS app + product website
SpeakMac
Private voice typing for Mac, designed around fast capture, local processing, and simple ownership.
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Founder, WebApp Loom · Bengaluru
Product design and code, in one conversation.
I design and build web products, native apps, ecommerce experiences, and the websites that bring them to market.
Email Edwin7+ years in product engineering · Web, native & commerce
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To edwin@webapploom.com
Subject A product we'd like to build
Hi Edwin, we have an idea, a rough audience, and a deadline. Could you help us turn it into something people can use?
Products shipped, and one direction taking shape.
A native product, a large web utility, and a commerce concept show the range from product thinking to interface design and production delivery.
Responsive web application
TheGlobalCalculator
A catalogue of more than 100 practical calculators organised into a fast, understandable application.
View the case study
Commerce concept in Figma
Mira storefront
A responsive fashion storefront concept covering discovery, customisation, cart, wishlist, and order tracking.
Open the Figma concept
How I work
Product thinking and production code stay in the same conversation.
My career grew through customer products, internal platforms, commerce journeys, and marketplace tools.
Working inside large organisations taught me how much clarity matters when a product has real users, business rules, and many stakeholders. I started WebApp Loom to bring that discipline to smaller teams without adding layers between the conversation and the build.
Lessons carried from complex product environments.
Fashion commerce
Aditya Birla Fashion and Retail
Worked on customer-facing fashion experiences where catalogue clarity, responsive behaviour, and consistent interaction patterns mattered across a large retail journey.
Seller tools
Walmart
Contributed to seller-facing product work in the Walmart Marketplace ecosystem, with an emphasis on understandable workflows and reliable interfaces for repeated operational use.
Enterprise delivery
KPMG
Built experience working within enterprise delivery constraints, balancing stakeholder requirements, maintainable implementation, and clear communication across multidisciplinary teams.
Employment experience is described at a high level. Company names do not imply endorsement of WebApp Loom.